I am going to share with you 4 easy steps to get your pins on Pinterest to be RICH PINS (cute name, I know). If you don’t know, you’ll also find out why it’s best that they are rich pins.
When I had my personal Pinterest account years ago, I was very happy with it. Since I’ve started blogging however, Pinterest and all things related, have taken on a new meaning in my life. I mean, I now have Pinterest on my mind all the time and I check in with
him it every day to see what my pins are doing! To put it briefly, I’m addicted to Pinterest. Maybe like you, I’m not a tech person at all so I’m going to make it crystal clear and also use a few pics from my iPad as I go along.
To be honest, I had always heard the term rich pins before but I didn’t know what it meant… until yesterday. My friend Diona who I met on the Elite Blogging Academy course asked if bigger bloggers would pin posts from little fish (less experienced bloggers). Quite a discussion ensued about this and then there was a comment from someone (I think it was a big fish) who said that she only pinned pins that were rich pins! OMG. What’s that?
So I got on the case, I spent all night last night reading up about what rich pins were, why they were necessary, and then so as not to fall asleep last night and do the wrong thing, I enabled rich pins on my own this morning!
What are rich pins on Pinterest
Have you noticed that when you click on some pins on Pinterest they have the website name (for example joleisa.com) and an icon right below the pin image? Well, those are rich pins! The icon is the favicon for that website. When your pins are rich pin enabled, it’s easy for others to know the source of the article, and that’s a good thing if you want repeat traffic. My favicon is a little picture of a pool side view taken in Jamaica. It’s that picture that comes up in the address bar similar to that F for Facebook or the blue bird for Twitter. You can use anything you want as your favicon and you can also google how to save it (or I’ll have to make a post for that).
How to Enable Rich Pins (easy as A B C)
If you have a WordPress site then you most likely have Yoast SEO Plugin. If you haven’t, it only takes a minute or so to install and activate, and is very good because it helps with SEO.
On your site go to installed plugins and scroll down to the Yoast settings’ ‘social’ tab. Make sure that Add Open Graph meta data box is set on ‘enabled’. Here is a quick pic I took on my iPad.
For this next step you have to go to this address and put in the valid URL link to one of your posts on your site. Make sure it’s one where you have filled in the metadata description. The good thing is that if you do it for one, it will do it for all of them. Click on validate. And here’s what the page should look like before you insert your URL and click validate.
See, you’re half way there! After you click validate you will get a message informing you that your pins have been validated. all you need to do is to click ‘apply now’. you will see another pop up with all the necessary information for your website. Just click ‘apply now’ again. That’s it!
The hardest part is the wait (usually a few days) while the Pinterest fairies work overtime trying to approve the application of all the clever bloggers and online business people who want to enable Pinterest Rich Pins.
That’s not too bad, is it? Drop me a line if you are stuck! Otherwise let me know how much of a boost your posts are getting after you enabled Pinterest
wealthy rich pins.