First off, if you have a small business and you have a visible online presence, well done you! You do know the myriads of benefits of having an online presence. We are here sharing 5 of these that are immediate benefits.
- Getting with the times for a modern feel
- You are more trustworthy
- Additional income sources e.g. ads
- Your customers and potential customers can find you!
- You reveal the face behind the brand
Getting with the times with your small business online presence
The modern era has it’s perks, in terms of technology. And we all do want to keep up. No matter what type of business you have, it makes sense to step up and keep up with the changes we all experience as a growing society.
Can you imagine the look on a potential client’s face when they ask about your website and you dare say you haven’t got one? It’s like sinking back into the middle ages!
So one absolutely brilliant reason to have an online presence is that it makes you current and ‘fresh’.
You are more trustworthy
Even if you do have a brick and mortar business, standing boldly behind a savvy, a secure and attractive website makes you appear more trustworthy.
Ensuring that your website is well maintained and updated frequently allows your potential clients to already form the impression that you do mean business.
People look out for that little padlock by your address bar to show that your site is secure. If you haven’t got a clue yet what all of this means, don’t worry as the folks at Silky Ocean Studios can do that for you. They understand only too well, the reputation that you have to live up to.
Additional Income sources
I quite like the idea of earning money while I sleep. Don’t you like that? Well, with an online presence via a website, you can do that too, outside of your own business.
Not only can you host paid advertisements on your site, but you can also promote affiliate offers, all while you are physically occupied with other things.
Read about how I made some affiliate income here. If you don’t have a website, then it is not likely that you’ll be able to make use of this additional income stream.
Your customers and potential customers can find you
I can’t forget my last trip to Florida. We stopped at this cute quaint little coffee shop that had such a lovely atmosphere. We bought a few one-off craft pieces there and they were such a hit with our friends and family here.
Luckily for the owner, she had her website address stamped on the back of the pieces and this way, we were able to contact her online, browse the current pieces and ordered some which she gladly shipped across the pond to us.
That sale would have been potentially lost had she not had an online presence where people across the world can access.
Can you now see the benefit even more of having an online presence?
If you do well, people will always want to come back for more, and it doesn’t matter where in the world you may be.
You reveal the face behind the brand
As a small business owner, you want your customers to actually feel comfortable knowing that they are working with real flesh and blood people/person.
You are your brand and you should want to shout it loud and proud.
How about featuring different members of your team o your website? Customers would actually love that as we do like the ‘human feel’.
Technology nowadays does allow small business owners to have their very own piece of the web. A little corner where you can get to interact with your customers, make additional income, and reveal your face behind your brand is just what you need. Get it done sooner rather than later and then step back and admire what you have actually created.