Building and running a business as a single parent is no easy feat. Not only do you have to juggle busy family life and responsibilities, but you also need to be business-savvy and able to work on many different tasks at once. For example, you need to find new ways to build relationships with customers, receive five-star ratings, and deal with your company finances pretty much on your own. However, in order to avoid potential burnout, you need to find a way to help your business grow and develop, meaning that you can rely on a solid customer base and even expand your team so that you don’t have to manage the entire workload yourself.
With that in mind, here are five easy (and cheap) ways in which you can help grow your business!
Make the most of social media.
In the digital age, social media is the most effective marketing tool you have at your disposal, as it allows you to connect to an international audience in just a few clicks. Furthermore, studies suggest that brands with a strong social media presence tend to perform better financially than those who don’t take advantage of the platform. Even better, running a social media account does not need to cost you any money whatsoever – as you can set up and manage the account yourself. It might be a good idea to start with a promotional video like the one below so that your target market gets to know you.
Hand out promotional products.
Promotional products work as they help you get your name out there, introducing your brand to customers who may not have heard of your company previously. However, you must ensure that your chosen promotional products are useful and reflective of your brand and what you have to offer. For example, if you run a stationery company, pens and pencils are great promotional products. You can browse here for some great promotional product ideas.
- Focus on transparency and honesty.Customers are more likely to purchase a product or service when they know they can trust the company. One way you can begin developing a relationship with your customers (that is built upon trust) is by being completely transparent and honest. For example, if you make a mistake, you need to own up to it instead of waiting for it to go away on its own. If you receive a negative review, respond to it publicly while also reaching out to the customer privately to work towards a resolution. Accountability is a great way to improve your business’s reputation and can help boost your income significantly.
When it comes to launching your own company, no matter what kinds of products and services you have on offer, you need to ensure that you bring something new to the table. If you provide your customers with something they could get elsewhere, you’re going to find it hard to bring in clients and grow your business. Figure out your unique selling point – and roll with it, ensuring that it features prominently in your advertising and on your website – as this will help boost your business organically. Furthermore, being unique also increases the chances of new customers being brought in through recommendations and word-of-mouth marketing.