Let me start off by saying that there is no catch to this! It is actually quite doable to earn a five star rating with your business. My friend Lady Janey is so passionate about customer service and I am sure she’ll agree with me that this is no great feat, but at the same time, so rewarding as a business owner.
In this day and age, businesses rely on customer reviews and star ratings to grow. From Amazon to Yelp, public opinion is shared, so woe betide any business owner who screws up and incurs the wrath of the people who matter to their business the most. The star ratings and reviews won’t be pleasant!
Recently, I booked a flight and hotel package to Jamaica and got a really great deal through Topcashback and Expedia. I was required to post a review about my stay so that others would hear ‘from the horse’s mouth’ what my experience was like. What if I had had a really bad experience? Then I would definitely leave an honest review. People would be turned off and the hotel would definitely lose some potential customers after they read my review. The opposite is true when people leave honest, positive reviews.
If you have decided to build and run a business yourself, ensure you gain customer approval by doing all you can to please them. By doing so, you should receive those excellent reviews and five-star ratings that will attract new customers over to your side. Being the kind folks that we are, we have some hints and tips to help you. So, short of writing those reviews yourself (naughty), here are some of the ways to please your customers, and get those blessed five stars. And if you like the ideas in this article, then you know what to do.
Manage your customer expectations.
In short, give your customers what they want. In general, this means excellent customer service, a quality product, and honesty in the way you do business. Fair pricing, fast shipping, and attractive offers are some of the other things today’s customers expect. If you aren’t offering these things then your rivals will be, so it’s in your best interest to give your customers what they want before they give up on you.
Don’t upset your customers.
Avoid those one-star ratings by considering the elements we mentioned above. If you don’t give your customers what they expect from a business today, they will be quick to share their negative opinions. Remember too, that you have to stay in line with the law. As an example, there have been recent regulations about data sharing. If your customer’s data is breached or you share it without asking, you are going to upset your customers and fall prey to legal action. You can follow such regulations and meet your GPDR obligations in a timely manner with Jumio, so follow the link to find out more.
Go the extra mile.
It’s not always about giving your customers what they expect, as some of those things are standard. It’s about going one further, providing a service that takes them pleasantly by surprise. Give them something extra when they buy from you, such as a free gift or promotional voucher. Send a thank you note when they purchase an item from you. Remember their names when they return to you as a customer. Keep in contact with them by email and on social media to let them know about new products you think they will be interested in. You don’t have to do these things, but they may really make your customer’s day, and cause them to respond favourably to you.
Apologise for mistakes.
You’re not perfect, so mistakes will be made. Before the customer has a chance to demolish your business with their scathing reviews and damaging one-star ratings, make amends. A simple apology may be enough, but a discount on a future purchase may be the cherry on the pie. Listen to feedback and promise to make changes too. Your customers aren’t bad people (probably), so they should be willing to offer you some level of grace if you do screw something up.
Finally, ask your customers to provide you with those positive reviews and ratings. Provided you have adhered to the above, they should be willing to prosper your business with these things if they have otherwise neglected to do so. Fame and fortune will surely follow you and your business as a result!